In this piece, I explore the four emotional drivers that shape how we connect, decide, and remember — Love, Fear, Hope, and Nostalgia. I include this in my portfolio because it reflects my core belief: every great brand experience starts with emotion. This article lays the foundation for how I approach experiential strategy — blending behavioral insight with human feeling to design moments that truly resonate.

In this article, I delve into the significance of valuing the journey over fixating solely on the destination. I discuss concepts like ‘kintsugi’ and the pitfalls of ‘analysis paralysis’ to highlight the beauty found in life’s imperfections and the importance of embracing each step of personal and professional growth. Including this piece in my portfolio underscores my belief that meaningful brand experiences are crafted not just by achieving end goals, but through a deep appreciation of the entire creative process.

The Experiential Collective - Created by Kim Trieu

A vibrant community where experiential marketers can intimately unite to push boundaries, spark creativity, and shape a world where brands create unforgettable experiences that forms human connections.

In this reflective piece, I explore the intersection between personal fulfillment and professional drive — and how embracing both creates space for more authentic, meaningful work. I include this in my portfolio because it speaks to the emotional foundation of my strategic mindset: that balance, vulnerability, and passion aren’t distractions from success — they’re the fuel for it.