Cheerful Twentyfirst - Key Achievements:

• Generated a $1.5M sales pipeline; closed $800K in net-new revenue within the first 12 months.

• Increased client retention by 27% through development of tailored sales narratives driven by brand psychology and vertical-specific storytelling.

• Created pitch decks and experiential frameworks that improved RFP conversion rate.

• Represented the agency at Art Basel Miami and SXSW, where strategic relationship-building led to new client engagements and multiple inbound leads.

Spiro (GES) - Key Achievements:

I designed and facilitated a collaborative session titled “What is Spiro’s Ikigai?”, asking team members to identify the intersection of what we love, what we’re good at, what the world needs, and what we can be paid for.

• At Skift Meetings Forum, I synthesized macro industry shifts into tactical positioning around emotional engagement and experiential intelligence.

• During Advertising Week at Brand Innovators’ Marketing Leadership Summit, I engaged directly with CMOs and brand leaders to distill what decision-makers really value in partner agencies for 2025.

• In Spiro’s internal sales/marketing strategy meetings, I collaborated with executives and team leads to define 2025 targeting frameworks based on client lifecycle behavior, vertical relevance, and emotional decision-making patterns.

Outcomes:

• Developed a 2025 account prioritization matrix rooted in emotional buying stages and sector-specific relevance.

• Created internal sales narratives that elevated Spiro’s position from vendor to strategic partner with emotional intelligence.

• Influenced pipeline conversations and client targeting at the executive level, ensuring alignment across sales and marketing.