ABOUT ME

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MY STORY

What I Offer: With a passion for experiential marketing and thought leadership in the events space, I bring a unique perspective to the table. From my early days as a brand activation manager and tour manager to being focused on business development and strategy/tactical marketing. My journey has been about more than just professional growth; it's been a profound exploration into what experiences mean to us and our overall well-being trajectory.

Today, as a fervent advocate for innovative marketing practices, I thrive in my role, focusing on business development and strategic marketing. Here, I align closely with Directors, VPs, and C-level executives to not only meet but exceed our strategic goals. My track record boasts a significant milestone of generating over $10 million in revenue, demonstrating my ability to effectively translate marketing strategies into tangible results.

As I continue to evolve in my career, I am passionate about incorporating experiential elements that set the stage for meaningful engagements. Whether navigating the complexities and entanglements of B2B and B2C environments, I aim to deliver stellar results in fostering relationships, client development, brand strategy, and beyond.

Word cloud with words like Adventurous, Kind, Driven, Loyal, and Spontaneous in varying sizes and colors on a black background. 
SKILLS

  • New Business Development & Client Relations

  • Experiential Strategy & Behavioral Design

  • Strategic Client Partnerships & Account Leadership

  • Brand Storytelling Across Physical + Digital

  • Emotional & Sensory Experience Mapping

  • B2B + B2C Audience Insight & Journey Planning

  • Event Psychology & Decision Science

  • Sales Enablement Content + Creative Pitches

  • Trend Forecasting & Thought Leadership

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“I envision a world where strategy is human-centered, and every brand moment is grounded in empathy, insight, and purpose. By combining behavioral science, experiential marketing, and brand strategy, I aim to create experiences that not only move people but also move the needle.

At the heart of it: I live at the intersection of psychology, story, and space — helping brands create meaningful moments that move people.”

- Joe Rivers