CES
CES recap post. All about storytelling, technology, and personalization
Canon USA had such an immersive environment. Props to my friend Adrienne Katz for showing me around this space/booth. Knock at the Cabin, directed by M. Night Shyamalan, leveraged Canon technologies. This engaging experience had multiple areas of touchpoints. A constructed physical cabin where attendees can converse with AI-versions of the intruders and then enter a gamified escape-room challenge where they must barricade the door with virtual furniture to make a run for it.
Google came in to make a powerful statement outside the convention center with integration technology. Multi-device experiences were ever present throughout the attendee journey. A fun, engaging moment was the Fast Pair-powered slot machine that dispensed candy-filled gacha pods in the classic Google green color.
Hisense Group Another showcase by a good friend Brittney Leeb Scott. This space had a vast landscape of moments to touch on the utilization of their technology. The one thing that stood out to me like no other - was the waterfall effect that would provide a visual with different messaging on their ULED X.
More of these to come!