SXSW 2024

Ready… 3. 2. 1. SXSW 2024 brand activations recap!

Procter & Gamble Tide pop up at Wanderlust Wine.

This was one of those pop ups I wasn’t even sure I would go to. It didn’t appeal to me as much as others and it I also didn’t think it would be the first one I’d want to write about. Was I so wrong!

First, the colors really bring you in. And the scent of cleanliness keeps you in. Secondly, the announcement of this new pod that is completely different and eco friendly while being extremely powerful to get rid of stains.

My favorite interaction was actually having P&G research and development team behind the chemist lab station where we consumers can test how it works.

As I have said in the past, utilizing one or two of the senses in the most engaging way can leave profound impacts. The sense of smell and sight were clearly evident here.

Super glad I stopped into this one, and highly recommend it for anyone out in Austin.

SXSW brand activation recap!

Snap Inc. Sanctuary. Eileen Jimenez Moral you and the team put something together that is a breath of fresh air in the craziness of Austin during this week.

When a brand does something a bit different it stands out. Snap went away from the hustle and bustle of the city.

A sanctuary of brand collaborations from Equinox and others. Makeup, massages, accupunture, and a yoga studio/class with wellness drinks.

A full stage is available and a lot of content being shared throughout the weekend. Michelle Rodemers Marino Rick Lucas

Colin Duethorn thanks for keeping me in the loop on this one!