Cannes Lions Festival of Creativity

This recap I was looking forward to as it felt super experiential and interactive for me the most throughout the Cannes Lions International Festival of Creativity

Meta came in on the promenade with its own beach house style activation. Upon entry it is welcomed with a cool wooden archway and some LED screens.

Going down to the beach area had multiple sensory interactions. One being the Ray-Ban collaboration with the AR headset that you could demo and learn about. The other was sending a message in a bottle using WhatsApp.

My go to was the Instagram Reels experience. In a collaboration with KidSuper they created a filter for recording a Reel that had some interesting creative effects. Also, going through the small environment had some photo moments and audio engagement. At last was grabbing a custom shirt from the brand which was amazing for me as a long time fan.

Very impressed!