Lollapalooza

This year had a bunch of activations. A lot of brands make their rounds through the festival circuit. What stands out for me is some of the more creative engagements and builds brands are implementing.

Even bigger and more impactful, is the partnerships brands are continuing to integrate and bring into larger campaigns.

Dunkin'​ 2 story decker experience! Jillian Nelson

Hulu House! K. Tomiko Iwata Erika Brulé Rebecca Springer Moskowitz

William Grant & Sons Hendricks once again pulls out an oasis of cocktails and environmental sensory interaction Catherine Clawson Lucy Cheng

Liquid Death took the cake by bringing about a pop-up that both has several activations and allows for a beautifully designed piece that entices attendees.
Ryan Heuser Daniel Murphy

The festivals will keep bringing fans. Brands will continue to bring about creative and finely engineered experiences.